Micheal Jordan Speaks Out On Racial Strife

All time NBA great Micheal Jordan addressed the ongoing spate of police shootings of unarmed black men and the violent retaliatory responses of some African Americans to those shootings.
After spending most of his career avoiding controversial topics as they related to race and politics Jordan felt compelled to speak out and show support for both sides of the apparent conflict between Police officers and African Americans throughout the country.
Micheal Jordan issued his statement through the site, “The Undefeated” and it read as follows:

As a proud American, a father who lost his own dad in a senseless act of violence, and a black man, I have been deeply troubled by the deaths of African-Americans at the hands of law enforcement and angered by the cowardly and hateful targeting and killing of police officers. I grieve with the families who have lost loved ones, as I know their pain all too well.

“I was raised by parents who taught me to love and respect people regardless of their race or background, so I am saddened and frustrated by the divisive rhetoric and racial tensions that seem to be getting worse as of late. I know this country is better than that, and I can no longer stay silent. We need to find solutions that ensure people of color receive fair and equal treatment AND that police officers – who put their lives on the line every day to protect us all – are respected and supported

“Over the past three decades I have seen up close the dedication of the law enforcement officers who protect me and my family. I have the greatest respect for their sacrifice and service. I also recognize that for many people of color their experiences with law enforcement have been different than mine. I have decided to speak out in the hope that we can come together as Americans, and through peaceful dialogue and education, achieve constructive change.

“To support that effort, I am making contributions of $1 million each to two organizations, the International Association of Chiefs of Police’s newly established Institute for Community-Police Relations and the NAACP Legal Defense Fund. The Institute for Community-Police Relations’ policy and oversight work is focused on building trust and promoting best practices in community policing. My donation to the NAACP Legal Defense Fund, the nation’s oldest civil rights law organization, will support its ongoing work in support of reforms that will build trust and respect between communities and law enforcement. Although I know these contributions alone are not enough to solve the problem, I hope the resources will help both organizations make a positive difference.

“We are privileged to live in the world’s greatest country – a country that has provided my family and me the greatest of opportunities. The problems we face didn’t happen overnight and they won’t be solved tomorrow, but if we all work together, we can foster greater understanding, positive change and create a more peaceful world for ourselves, our children, our families and our communities.”

   Jordan managed to put his money where his mouth is with separate donations of one million dollars each to the NAACP legal defense fund and the International Association of Chiefs of Police Institute For Community-Police Relations.
While applauding Jordan for finally making his voice heard after an entire NBA career of sitting on the fence and making statements like “Republicans buy shoes too” I have to wonder where did this commitment to social justice come from?
Well, look no further than the 2016 ESPY awards sponsored by ESPN. At the start of the show LeBron James, Carmelo Anthony, Chris Paul and Dwayne Wade spoke on the violence particularly the shootings by police officers of unarmed African American men in New Orleans and Minnesota.
All of the players were impressive but LeBron James managed to convey a genuine determination to do whatever he could to help in his community but more importantly to inspire other athletes to do the same.
What does this have to do with Micheal Jordan ?
Micheal Jordan more than any other athlete in history has a brand that is unsurpassed in terms of it’s marketing reach and profitability.  Possessing a net worth of over a billion dollars and an NBA team (Charlotte Hornets) the Micheal
Jordan clothing line & shoe sales have literally changed the way people all over the world dress as sport and active wear have become the norm. Throw back Jordan brand shoes cost upwards of 200 dollars even though they are exact replica’s of Micheal’s first Air Jordan’s.
Micheal Jordan is smart and highly successful so he had to notice LeBron’s slow ascent to legendary status as an athlete who wins on the court and off.  A player who will occasionally speak out when injustices occur.
LeBron James accomplished a seemingly impossible task of winning a major sports championship for the state of Ohio. ( His Cleveland Cavaliers won the 2015-16 NBA title). The Cavaliers also made NBA history as the first team to come back from a 3-1 deficit in the Finals to win.
But don’t stop there, taking into account what Lebron has accomplished so far in winning three NBA championships It is also worth noting that he has also pledged 41 million dollars to send 1100 Akron Ohio kids to college.
 That’s right, I said 41 million !
So, when LeBron, Dwayne Wade, Chris Paul and Carmelo Anthony stood on that stage and vowed to follow in the footsteps of Jim Brown, Kareem Abdul Jabbar, Bill Russell and Muhammad Ali one has to wonder just how did Micheal Jordan feel about these events and more importantly, his own place in history.
Micheal has endured some criticism through the years for what some perceive as a profit above all else approach but M J  has a solid record regarding charitable contributions. However, for the first time Micheal Jordan has decided to offer his opinion on a controversial topic.
Could it be that Micheal Jordan has finally found his social voice while risking an image that has been carefully crafted and nurtured through the years?
Or……
Could it be that Micheal can see the slow erosion of his brand and or market share?  Only time will tell but one thing is certain.
Considering the state of ever increasing violence in this country one can’t really complain about any athlete trying to contribute to the cause no matter the motive.
Moving forward though it will be interesting to see just how far LeBron James will go and to what degree will his candor regarding social issues expand.
Article reprinted courtesy of The Remnant Magazine@yahoo.com
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